Insert Progress

Low-Poly Map: 

I was inspired by an artist named MKEverydays to experiment with the low-poly style. He creates scenic, digital environments that mimic serene, real landscapes of his hometown.e0623754dd5e0c734ac50bfa9c9a53ea

http://mkeverydays.tumblr.com

To represent the “fractured, but whole” mentality that I want to deliver in my insert, I wanted to use the low-poly style
to divide each region that makes up Britain. The idea that the jigsaw imagery all adds to make up our eclectic, micro-community country. This follows on from the British empire mentality of collecting cultures, adopting and making them our own.

1

Low poly pen sketch

2

Adobe illustrator outline

3

Traced vertices.

4

Region mapping

5

Polygon from inside each set of lines tracked.

6

Region outlines (left) full map representation (right)

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Shading added.

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Regions isolated

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Re-colourised for use with each different issue (see mock-ups below)

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Initial page layout ideas:

I wanted to use the low-poly visual representation outlines for each region as a basis for a consistent page thematic. This could also be consistent across all issues.

notebook1002

Following the continuity of the several issues, each issue will use its respective region outline as a focal point for text over most pages. Whilst not instantly recognisable, it lends itself to having a unique shape which relates to the theme of a unique Britain I’m trying to bring across; each region has its own specific values.

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Using pastel tones of the red white and blue of the UK flag will split up each section. The pinky red I will use for sections on places of interest. This is a direct reference to the traditional colour that used to be used for Imperial British dominions on maps in the time of the British Empire.

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I attempted to create somewhat of a sub-cover for each section that would provide a preview of some of the content over then next few pages.

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However, the style I landed on didn’t strike me as being fit for purpose. Something of this nature would be more suited in Kerrang! Magazine, rather than the Guardian.

I want to keep my insert well streamlined and relevant, so sub-cover pages are going to be unnecessary bulk.

However, I wanted my insert to communicate a sense of excitement; music is exciting and should be seen as such. But I had to maintain the balance between appealing to a more sophisticated readership of the guardian’s demographic and also not falling into the trap of creating a non-fit for purpose Kerrang magazine issue.

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I achieved this by  keeping a quite consistent newspaper-like layout that kept to 4 columns and maintained a lot of the Guardian branding (logo by the page number at the bottom of every page and having a “G | Create Britain” subheading present on each double page spread. This maintained a Guardian appropriate consistency, but changing background colours (around the red, white/grey, blue I had chosen to use) and using large pull quotes in fairly unconventional ways (or more, ways in which a newspaper wouldn’t). They fit to the grid system I set out, but they overlap with my central image portal (the Yorkshire low-poly shape that remains consistent throughout) and the image within.

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