I was inspired by an artist named MKEverydays to experiment with the low-poly style. He creates scenic, digital environments that mimic serene, real landscapes of his hometown.
To represent the “fractured, but whole” mentality that I want to deliver in my insert, I wanted to use the low-poly style
to divide each region that makes up Britain. The idea that the jigsaw imagery all adds to make up our eclectic, micro-community country. This follows on from the British empire mentality of collecting cultures, adopting and making them our own.
Low poly pen sketch
Adobe illustrator outline
Polygon from inside each set of lines tracked.
Region outlines (left) full map representation (right)
Re-colourised for use with each different issue (see mock-ups below)
Initial page layout ideas:
I wanted to use the low-poly visual representation outlines for each region as a basis for a consistent page thematic. This could also be consistent across all issues.
Following the continuity of the several issues, each issue will use its respective region outline as a focal point for text over most pages. Whilst not instantly recognisable, it lends itself to having a unique shape which relates to the theme of a unique Britain I’m trying to bring across; each region has its own specific values.
Using pastel tones of the red white and blue of the UK flag will split up each section. The pinky red I will use for sections on places of interest. This is a direct reference to the traditional colour that used to be used for Imperial British dominions on maps in the time of the British Empire.
I attempted to create somewhat of a sub-cover for each section that would provide a preview of some of the content over then next few pages.
However, the style I landed on didn’t strike me as being fit for purpose. Something of this nature would be more suited in Kerrang! Magazine, rather than the Guardian.
I want to keep my insert well streamlined and relevant, so sub-cover pages are going to be unnecessary bulk.
However, I wanted my insert to communicate a sense of excitement; music is exciting and should be seen as such. But I had to maintain the balance between appealing to a more sophisticated readership of the guardian’s demographic and also not falling into the trap of creating a non-fit for purpose Kerrang magazine issue.
I achieved this by keeping a quite consistent newspaper-like layout that kept to 4 columns and maintained a lot of the Guardian branding (logo by the page number at the bottom of every page and having a “G | Create Britain” subheading present on each double page spread. This maintained a Guardian appropriate consistency, but changing background colours (around the red, white/grey, blue I had chosen to use) and using large pull quotes in fairly unconventional ways (or more, ways in which a newspaper wouldn’t). They fit to the grid system I set out, but they overlap with my central image portal (the Yorkshire low-poly shape that remains consistent throughout) and the image within.