Professor David Cottrrell’s contribution to art has been significant. His provocative, forward thinking approach has been recognised through his talks at TED, the BBC and Tate, his work has been recognised and held in high priority.
The piece that initially grabbed my attention was his contribution to the CORE exhibition “Realty: London”. It stands as a commentary on the mass gentrification of London’s city centre, and the absurd rise in housing costs. To do this he priced up a square metre of the Thames river, describing it as a patch of land, categorising it in the same way a house is priced up in the region. Due to its “prime location” and the “views” that can be seen, the price of this patch of land was enormous. This disproportion between price and actual material gain is exactly Cottrrell’s intention. He placed this listing in a genuine real estate agents and placed a white picket fence around the “property” along with a sign to advertise the purchasing of it.
The political implications of the piece speak volumes above its initial perception. Although it does stand out along the skyline, this piece’s context is made up mostly of the background work involved in pricing it up and making it a legitimate entity; thus making the message speak most of the meaning by itself and its surroundings – commenting on the state of affairs in London – thus making completely following through with the piece’s intention.